Filters
10
Physical Availability
Being top-of-mind means nothing if the jar isn't on the shelf. Three measures of presence: seen, easy to find, best range, across the brand set.
Brand Prominence
QPA1 · seen available where they shop
AVG43.3%
1
Maggi
72.4%
+29.1pp
2
Goody
70.1%
+26.8pp
3
AlWalimah
55.7%
+12.4pp
4
Shan
12.2%
-31.1pp
5
First Choice
6.0%
-37.3pp
Ease of Finding
QPA2 · easy to find where they shop
AVG39.1%
1
Maggi
69.8%
+30.7pp
2
Goody
65.4%
+26.3pp
3
AlWalimah
47.7%
+8.6pp
4
Shan
9.2%
-29.9pp
5
First Choice
3.6%
-35.5pp
Brand Portfolio
QPA3 · best variety / formats on shelf
AVG35.1%
1
Goody
60.7%
+25.6pp
2
Maggi
57.3%
+22.2pp
3
AlWalimah
45.4%
+10.3pp
4
Shan
8.5%
-26.6pp
5
First Choice
3.7%
-31.4pp
Presence gap · seen vs. easy to find
Distribution health by brand
Every brand on one scale. Each row joins two dots — easy to find (darker) and seen on shelf (lighter); the segment between them is the findability gap. The longer the segment, the harder a brand is to find relative to how present it is.
Seen on shelf Easy to findsegment = gap
Maggigap 2 pts
7072
Goodygap 5 pts
6570
AlWalimahgap 8 pts
4856
Shangap 3 pts
12 / 9
First Choicegap 2 pts
6 / 4
40%50%60%70%80%